The NeuroActive BrainBike Unveiled at Texas A&M University

Texas A&M University

You are personally invited to attend a workshop on the NeuroActive BrainBike sponsored by Brain Center of America and Motion Fitness at Texas A&M University on Tuesday April 6th 2010. Please feel free to bring as many colleagues or co-workers with you for this event and we hope to see you there!

Download the official press release

The BrainBike is a new breed of exerciser that brings training to the next level. It is the only exerciser in the world that provides a simultaneous brain+body workout for total mind-body fitness. It combines cardio training on a stationary bike to computer-based cognitive training. Each of these 2 workout regimens has been independently proven, in numerous studies, to improve cognition (concentration, memory, processing speed) in different user groups – including students – (references detailed later in this email). For example, training students with on working memory tasks increase cognitive skills, fluid IQ and improves academic performance.” Please visit www.TheBrainBike.com for more information on the BrainBike.

THE NEW NEUROACTIVE BRAINBIKE, WORLD’S FIRST AND ONLY MIND-BODY FITNESS EQUIPMENT, UNVEILED AT TEXAS A&M UNIVERSITY

“New Exercise Bike Trains Both Body and Brain for Total Fitness”

College Station, TX – April 6, 2010 – Schools, communities and fitness centers are entering the next lap of the fitness revolution with the new NeuroActive Brain Bike, an exerciser that simultaneously trains the body and the brain, Stephan Bergeron, MD, CEO of Brain Center America (BCA), announced today. The patent-pending bike, engineered by Dr. Bergeron and BCA’s international team of brain specialists, will be unveiled at a press conference hosted by Dr. Bergeron and Ed Kasanders, president of Motion Fitness, at 10:30 a.m. Tues., Apr. 6, at the Texas A&M University – Recreation Center.

The physician-owned BCA, which pioneers brain-fitness programs designed to improve memory, reflexes, concentration, and a complete range of mental abilities, developed the NeuroActive Brain Bike to enable users to combine cardio workouts with brain workouts on what is, literally, a “brain gym.” It comprises a technologically advanced recumbent stationary bike, powered by Gamercize technology, coupled with a specially adapted interactive brain-training program displayed on an all-in-one PC screen.

Users of the NeuroActive Bike may select from 22 brain-stimulating exercises that train different parts of the brain, including: memory, processing speed, 3D visuo-spatial skills, concentration, word naming, arithmetic. As they pedal, they manipulate a wireless mouse to interact with the computer and complete the NeuroActive Program, the only brain-fitness program that uses an advanced artificial intelligence and a series of word problems and visual exercises to train the entire brain and sharpen 18 cognitive functions. NeuroActive is developed by doctors and based on scientific research that proves that brain-training exercises increase cognitive function by 20%, improve processing speed and memory, and sharpen the brain. The Brain Bike includes Gamercize technology, by Motion Fitness, which activates the mouse and allows the use of the brain fitness program only when users are pedaling, fast or slow, at their own pace.

“As part of Motion Fitness’s commitment to offer our customers the best Exergaming equipment and experiences, we are proud to partner with Brain Center America and be the first to introduce in the US the latest technology in stationary bikes and the latest concept for total mind-body fitness,” Mr. Kasanders said. “The NeuroActive BrainBike helps make workouts even more fun and productive.”

Added BCA’s Dr. Bergeron: “We created the NeuroActive Program and the NeuroActive BrainBike to enable people of all ages to boost their brainpower, concentration, keep their brains youthful and energetic and improve their performance in school and sports. The BrainBike, while making workouts more fun, is the ideal way to pump the brain: It provides greater brain stimulation because of the increased flow of nutrient- and oxygen-rich blood delivered to the brain during the cardio training.”

The PC- and Mac-based NeuroActive Program software, which powers the NeuroActive BrainBike, is also frequently used by consumers on their computers at home or the office. It is sold at BCA’s Web site (www.neuroactiveprogram.com), on Amazon.com, and other on- and off-line retailers. Most BCA programs are currently available in English, Spanish and French.

About Motion Fitness
Motion Fitness has been designing, manufacturing and distributing quality made fitness equipment and exergames since 1998. Motion Fitness was started with a simple goal: “give people the ability and power to move”. This goal is reinforced throughout our product selections always keeping in mind that we want everyone to maintain an active lifestyle.

We use a team of fitness industry experts from various backgrounds to bring you the most effective and quality made products to fit your lifestyle. After extensive evaluation and testing, only those products that have met the demands required in terms of quality, effectiveness and features are sold through Motion Fitness.

About Brain Center America
Brain Center America (BCA), with headquarters in Florida, is the U.S. division of Brain Center International, the Canadian neuroscience company that developed and launched the NeuroActive Program. Its innovative computer software programs are designed to improve memory, reflexes, concentration and total mind-body health with brain-training exercises. Created by physicians and brain specialists, the software is the only one of its kind that targets 18 vital functions throughout the entire brain and deploys advanced artificial intelligence to customize training to the user’s skills and generate maximum gains in minimum time.

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